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Adobe AD0-E602 Exam Sample Questions

Question # 1

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address. What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

A. Only send users who have visited the website using another browser (e.g. Chrome)

B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity

C. Share the segment using the Google Customer Match connection using ECID as the target identity

Answer

B.

Share the segment using the Google Customer Match connection using hashed email addresses as the target identity

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Question # 2

A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS). For which use-case could segmentation meet the business goal?

A. Cross-sell/Upsell

B. Suppression

C. Customer Re-engagement

Answer

B.

Suppression

Explanation: According to the Adobe documentation, suppression is a use-case that involves creating segments of existing customers who have already purchased a product or service and excluding them from paid campaigns that are aimed at acquiring new customers. This use-case could help the retailer meet their business goal of increasing ROAS by reducing wasted ad spend on existing customers and focusing on potential
customers who have not bought yet.

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Question # 3

A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

A. Add all segments to a destination

B. Create a scheduled segment

C. Add all segments to schedule

Answer

C.

Add all segments to schedule

Explanation: According to the Adobe documentation, to enable scheduled evaluation of segments, the practitioner must add all segments to schedule by selecting them from the Segments tab andclicking on “Add to schedule” from the action bar.

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Question # 4

As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically. Which merge method should the practitioner select?

A. Dataset timestamp

B. Timestamp ordered

C. Dataset precedence

Answer

B.

Timestamp ordered

Explanation: According to the Adobe documentation, timestamp ordered is a merge method that can be used to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes take precedence from latest datasets and are applied across all datasets automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion timestamp, with newer values taking precedence over older values. Timestamp ordered merge method also applies globally across all datasets within a tenant.

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Question # 5

An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch. What would the practitioner need to do to achieve this task?

A. Re-create the segment

B. Streaming segment

C. Segment job

Answer

C.

Segment job

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