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Adobe AD0-E602 Exam Sample Questions

Question # 1

An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours. How can the practitioner speed up the segment evaluation process for these segments?

A. Evaluate the segment on-demand using the Segment Service API

B. Evaluate the segment on-demand using the Segment Query Service

C. Evaluate the segment on-demand using the Experience Cloud Edge

Answer

C.

Evaluate the segment on-demand using the Experience Cloud Edge

Explanation: According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs.

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Question # 2

A Real-Time CDP Business Practitioner is working with a client who requires automatic authentication Which type of ingestion should the practitioner choose?

A. Batch

B. Streaming

C. Real-Time

Answer

A.

Batch

Explanation: According to the Adobe documentation3, batch ingestion is the type of ingestion that supports automatic authentication. Batch ingestion enables data to be ingested periodically from sources such as databases, cloud storage, or CRM systems. Batch ingestion also supports authentication methods such as OAuth 2.0, API key, or username and password.

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Question # 3

A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers. Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

A. Include segment as a seed for lookalike modelling high LTV

B. Personalize their website to serve a message upselling account openers with an exclusive savings account offer

C. Target recent account openers with paid media campaigns advertising check order renewals

D. Reach new segment with an email campaign reminding openers to set up recurring deposits

Answer

A.

Include segment as a seed for lookalike modelling high LTV

D.

Reach new segment with an email campaign reminding openers to set up recurring deposits

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Question # 4

An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch. What would the practitioner need to do to achieve this task?

A. Re-create the segment

B. Streaming segment

C. Segment job

Answer

C.

Segment job

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Question # 5

A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion. In which two places should the marketer look for ingestion errors? (Choose two.)

A. Dataset activity

B. Source's dataflow activity

C. Segments detail

D. Profile details

Answer

A.

Dataset activity

B.

Source's dataflow activity

Explanation: According to the Adobe documentation1, dataset activity and source’s dataflow activity are two places where ingestion errors can be viewed. Dataset activity shows the status of each batch that is ingested into a dataset, including any errors or warnings. Source’s dataflow activity shows the status of each source connection run, including any errors or warnings.

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