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Salesforce B2C-Solution-Architect Exam Sample Questions

Question # 1

A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email. Which three steps are required to configure the Marketing Cloud Connector for triggeredemails? Choose 3 answers

A. Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.

B. Customize the B2C Commerce storefront toinvoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivered. This customization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to informmessage contents.

C. Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.

D. Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's Transactional Messaging REST API. This customization should Include a payload that informs message contents.

E. Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.

Answer

A. Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.
C. Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.
D. Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's Transactional Messaging REST API. This customization should Include a payload that informs message contents.

Explanation:
Option A is correct because configuring REST services in B2C Commerce is a necessary step to enable authentication and communication with MarketingCloud via its API integration and to initiate transactional email delivery using Marketing Cloud’s Transactional Messaging REST API.
Option C is correct because creating an API integration in Marketing Cloud using Installed Packages is a necessary step toprovision access to Marketing Cloud APIs by external systems like B2C Commerce and to generate an API key and secret for authentication purposes.
Option D is correct because customizing the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer’s experience is a necessary step to invoke Marketing Cloud’s Transactional Messaging REST API with a payload that informs message contents and recipients.
Option B is incorrect because front-end development capabilities are not required to configure the Marketing Cloud Connector for triggered emails, but rather to customize the B2C Commerce storefront and the email templates in Marketing Cloud.
Option E is incorrect because integrating Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP is not required to configure the Marketing Cloud Connector for triggered emails, but rather to enable data synchronization and segmentation for marketing campaigns.

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Question # 2

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails. All data must be encrypted at rest to comply with the merchant's security standards. Which solution is appropriate?

A. Shield Platform Encryption

B. Tokenized Sending

C. Transparent Data Encryption

D. Field Level Encryption

Answer

D. Field Level Encryption

Explanation: Field Level Encryption is a feature that allows encrypting data at field level in Marketing Cloud. It encrypts data at rest to facilitate compliance with data privacy and security regulations. It also allows importing encrypted data into Marketing Cloud and decrypting it at send time.

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Question # 3

A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration. Which three elements are required to support this scenario? Choose 3 answers

A. Marketing Cloud Connect for Service to Marketing Cloud

B. B2CCommerce cartridge to call Marketing Cloud APIs

C. Service Cloud for support of coupons and redemption management

D. Marketing Cloud Installed Package

E. 82C Commerce storefront

Answer

B. B2CCommerce cartridge to call Marketing Cloud APIs
D. Marketing Cloud Installed Package
E. 82C Commerce storefront

Explanation: To enable the scenario of sending promotional emails with coupon offers generated in B2C Commerce, the following elements are required:
A B2C Commerce cartridge to call Marketing Cloud APIs, such as the Transactional Messaging API, to trigger the email journey and pass the coupon code as a data attribute.
A Marketing Cloud Installed Package to create an API integration between B2C Commerce and Marketing Cloud and provide authentication credentials and permissions.
A B2C Commerce storefront to generate and manage the coupon codes and redemption logic.

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Question # 4

Northern Trail Outfitters (NTO) is implementing B2C Commerce and Service Cloud as part of an IT transformation project focused on improving the customer experience across all channels. As part of the Service Cloud implementation, there will also be a service portal implemented using Experience Cloud so that customers can better self-serve for the most common use cases. NTO customers are also heavily engaged on social services, so anything that can help them use their existingsocial accounts to log in will be essential to a great customer experience. Which two things should a Solution Architect recommend to cover NTOs identity needs? Choose 2 answers

A. Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.

B. Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.

C. Leverage B2C Commerce as the identity provider for bothStorefront and the Service Portal.

D. Use Salesforce CDP, which automatically syncs profiles and authentication information across systems.

Answer

A. Define a user registration handler to support user provisioning and authentication via social services like Google and Facebook.
B. Leverage Salesforce Identity as the identity provider to centralize authentication for both Experience Cloud and B2C Commerce in one place.

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Question # 5

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally-managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce. Which three considerations, beyond user experience, should a SolutionArchitect consider before confirming a headless approach? Choose 3 answers

A. Additional infrastructure (for example Heroku servers) may be required to host the application

B. Features that are available by default in the Storefront Reference Architecture(SFRA) app will need to be custom built in custom frameworks

C. Developers will still be required to use the Commerce SDK for security purposes

D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headlessapproach

E. Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce

Answer

A. Additional infrastructure (for example Heroku servers) may be required to host the application
B. Features that are available by default in the Storefront Reference Architecture(SFRA) app will need to be custom built in custom frameworks
D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headlessapproach

Explanation: A. Additional infrastructure (for example Heroku servers) may be required to host the application when using a headless approach. This can increase the complexity, cost, and maintenance of the solution. A Solution Architect should consider the trade-offs between flexibility and simplicity when choosing a headless approach. B. Features that are available by default inthe Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks when using a headless approach. This can increase the development time, effort, and risk of the solution. A Solution Architect should consider the benefits and drawbacks of using SFRA versus custom frameworks when choosing a headless approach. D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach. This can limit the integration capabilities andfunctionality of the solution. A Solution Architect should consider the compatibility and extensibility of the accelerators when choosing a headless approach.

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