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Salesforce B2C-Solution-Architect Exam Sample Questions

Question # 1

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference. Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics? Choose 3 answers

A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

B. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams arecalling customers more efficiently

C. Implement a mobile app so that customers can more easily purchase products to drive higher sales

D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising andmarketing campaigns

E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Answer

A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
D. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising andmarketing campaigns
E. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Explanation: These answers are correct because they are actions that a Solution Architect should take to help meet the need for improving lead generation metrics. Implementing Audience Studio and integrating it with Marketing Cloud can help bridge the divide between the known and the unknown customer by capturing and activating data from multiple sources and channels. Using analytics tools such as Datorama can help improve accountability on campaign spend for digital advertising and marketing campaigns by providing insights into performance, ROI, and optimization. Running a proof-of-conceptof Customer 360 Data Manager can help build unified customer identities by ingesting and matching data from different systems and creating a single source of truth for customer data.

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Question # 2

Universal Containers (UC) is sending Invoice data from an external ERP system into their Salesforce org. Management is worried about data storage in their org, and after some analyses, they have identified the ERP Invoice records responsible for over 40% of the data storage. Their current business process does not require a Salesforce user to edit these records, so they can be read-only. What recommendation should a Solution Architect make in order to reduce the storage size in Salesforce and still be able to access the ERP Invoice records in Salesforce?

A. Use Change Data Capture to sync Invoice records

B. Build a custom solution to view the ERP Invoicerecords in Salesforce

C. Use Platform Events to sync Invoice record changes

D. Use Salesforce Connect/External Objects (with custom Apex adapters)

Answer

D. Use Salesforce Connect/External Objects (with custom Apex adapters)

Explanation: This answer is correct because it is a way to reduce the storage size in Salesforce and still beable to access the ERP Invoice records in Salesforce. Salesforce Connect/External Objects can be used to display external data in Salesforce without copying or storing it. Custom Apex adapters can be used to connect to any external system that has a web service API, such as an ERP system.

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Question # 3

A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts. Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers? Choose 3 answers

A. Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.

B. The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.

C. Default user is required for anonymous storefront shoppers.

D. The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.

E. Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.

Answer

A. Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.
B. The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.
E. Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.

Explanation: The Order on Behalf of functionality allows Service Cloud agents to create orders for customers on the B2C Commerce storefront. To enable this functionality, the following design and architecture considerations should be followed:
Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions. These permissions are required for the Service Cloud Connector user in B2CCommerce to perform the Order on Behalf of actions.
The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default. If the customers using the storefront are household accounts, additional customization is required to map the household account ID to the B2C Commerce customer ID.
Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights. Agents need to have both Service Cloud and B2C Commerce user accounts with the appropriate roles and permissions to access the Order on Behalf of feature.
Option C is incorrect because a default user is not required for anonymous storefront shoppers. Option D is incorrect because the REST calls between B2C Commerce and ServiceCloud do count towards API governor limits.

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Question # 4

A holding company owns and operates a large number of brands internationally. They are interested in migrating froma home-grown solution to a Salesforce multi-cloud solution as part of a new digitalization initiative to optimize IT spending across the brands. The brand any would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement. Given that the company has operations and customers in Brazil Canada Europe Japan Russia and the United States, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security? Choose 2 answers

A. Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.

B. Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced.

C. Enable Transparent Data Encryption in Marketing Cloud to ensure that Marketing engagement data is encrypted at rest. Written

D. Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in.

Answer

B. Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced.
D. Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in.

Explanation: Shield is a set of security tools that can help protect sensitive data across Salesforce products, including encryption, auditing, and monitoring. Shield can help comply with data privacy and security regulations that require geo-fencing or data residency.
Salesforce Connect is a feature that allows accessing data from external sources without storing it in Salesforce. Salesforce Connect can help comply with data privacy and security regulations that restrict cross-border data transfers or require data localization.

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Question # 5

A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one- click ordering mechanism as well as an automatic payment for subscription-based item renewals. What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

A. Store Base64 encoded payment card details.

B. Hash and store the payment card details.

C. Store raw payment card details on the customer's profile.

D. Store a tokenized value for the payment card.

Answer

D. Store a tokenized value for the payment card.

Explanation: This answer is correct because it is a way tostore payment information while still maintaining security and compliance. A tokenized payment card is a method that replaces sensitive card data with a unique identifier or token that cannot be mathematically reversed. The actual card data is stored in asecure vault by a payment processor or gateway. This way, the company can facilitate one-click ordering and automatic payment without exposing or storing the actual card data.

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