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Salesforce CRT-550 Exam Sample Questions

Question # 1

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers

A. Increase volume of emails to a wider audience.

B. Increase the use of dynamic content in emails.

C. Adopt a Cart Abandonment Email Campaign.

D. Introduce more identity verification steps in check out process

Answer

B.

Increase the use of dynamic content in emails.

C.

Adopt a Cart Abandonment Email Campaign.

---

Question # 2

Which three statements about Send Log Data is correct?

A. Uses Measures, filters and programs

B. Accessed using query

C. Can be viewed in standard report

D. Can be stored for periods of time

E. Added to a standard view

Answer

A.

Uses Measures, filters and programs

B.

Accessed using query

D.

Can be stored for periods of time

---

Question # 3

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Given the customer's requirements, which method should be used to automate their monthly promotional email?

A. Create a triggered automation that includes an import activity and triggered send.

B. Create a scheduled daily automation that includes an import activity and user-initiated send.

C. Create a scheduled monthly automation that includes an import activity and triggered send.

D. Create a triggered automation that includes an import activity and user-initiated send.

Answer

D.

Create a triggered automation that includes an import activity and user-initiated send.

---

Question # 4

What is a capability of the Import within Contact Builder? Choose 2 answers

A. The data source can be a local file, data filter, or file on any FTP.

B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D. In order to use Map by Header Row, the fields in the DE and file must match exactly.

Answer

B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
D. In order to use Map by Header Row, the fields in the DE and file must match exactly.

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Question # 5

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud. Which three steps should the consultant use in the solution

A. Enable triggered sends on the Lead object in configuration

B. Write an Apex Trigger on the Lead object

C. Create the triggered send definition in the sales cloud

D. Create the triggered send definition in the marketing cloud

E. Put a SOAP API in place via the marketing cloud API

Answer

A.

Enable triggered sends on the Lead object in configuration

B.

Write an Apex Trigger on the Lead object

D.

Create the triggered send definition in the marketing cloud

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