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Salesforce Certified-Strategy-Designer Exam Sample Questions

Question # 1

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer's support?

A. Persuade the developer's boss and product manager to lend their support to the project, and the developer will likely come around.

B. Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

C. Create a persuasive story about the concept focusing on what the developer cares about and using their language.

Answer

C. Create a persuasive story about the concept focusing on what the developer cares about and using their language.

Explanation:

To gain the developer's support, crafting a compelling narrative that resonates with their values and concerns is effective. This approach involves presenting the concept in a way that aligns with the developer's interests and technical perspective, facilitating understanding and buy-in.

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Question # 2

A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience. Which tool should be used to facilitate and share this vision"

A. Cross-functional survey

B. Storyboard

C. Creative brief

Answer

B. Storyboard

Explanation:

A storyboard is a tool that should be used to facilitate and share the vision of a new patient experience. A storyboard is a visual narrative that illustrates the user’s journey with a product or service, using sketches, images, or text. It helps communicate the value proposition and key features of the solution, and how it addresses the user’s needs and goals.

References:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-storyboard

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Question # 3

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

A. Create high-fidelity prototypes to gain design buy-in.

B. Strictly align to stakeholders' business requirements.

C. Align UX research goals with stakeholders' goals

Answer

C. Align UX research goals with stakeholders' goals

Explanation:

The best approach to increase the desire for research-driven decisions among stakeholders who misunderstand and undervalue research-driven UX design is to align UX research goals with stakeholders’ goals, as this helps demonstrate the value and relevance of research for achieving business outcomes. Creating high-fidelity prototypes or strictly aligning to stakeholders’ business requirements may not address the root cause of the lack of desire for research.

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Question # 4

A cross disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy designer is loading the effort. What is one way to increase the team's psychological safety to encourage productive collaboration?

A. Ask everyone to share a personal experience.

B. Ask everyone their expected level of project involvement.

C. Ask everyone to introduce themselves via title and greatest success

Answer

A. Ask everyone to share a personal experience.

Explanation:

One way to increase the team’s psychological safety to encourage productive collaboration is to ask everyone to share a personal experience, as this helps build trust, empathy, and rapport among team members. Asking everyone their expected level of project involvement or introducing themselves via title and greatest success may not foster psychological safety, as they may create hierarchy, pressure, or competition.

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Question # 5

Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept. What is a core component of a successful GTM strategy?

A. Test-driven development

B. Product value proposition

C. Digital marketing plan

Answer

B. Product value proposition

Explanation:

A product value proposition is a core component of a successful go-to-market (GTM) strategy. A product value proposition is a statement that summarizes the benefits and value that a product or service offers to customers, and how it solves their problems or satisfies their needs. It helps communicate the unique selling points and differentiation of the product or service, and attract and retain customers.

References:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-product-value-proposition

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