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Salesforce Customer-Data-Platform Exam Sample Questions


Question # 1

How can Customer Data Platform help marketers?
A. Create a first-party data strategy that is not dependent on third party data
B. Ingest and unify data from anywhere to reconcile customer identity
C. Create cross channel marketingmessages across Email, SMS, Push and other channel
D. Manage social media data including interactions across all major social platforms


A. Create a first-party data strategy that is not dependent on third party data
B. Ingest and unify data from anywhere to reconcile customer identity




Question # 2

What is a key driver of value for Salesforce CDP?
A. The ability to enable integrations via api’sbetween different systems within an organization
B. The ability to sell customer data
C. The ability to merge customer information from various systems to create a single view of the customer
D. The ability to enable seamless customer transactions


C. The ability to merge customer information from various systems to create a single view of the customer




Question # 3

A marketer wants to segment it's audience by qualifying the lifetime value of the customer-----be created tosupport this use case in segmentation? (1 Answer)
A. Streaming Insight
B. ProfileInsight
C. Calculated Insight
D. Commerce Insight


C. Calculated Insight




Question # 4

How often does the Contact datafrom Marketing Cloud data bundle refresh in Salesforce?
A. Every 15 minutes
B. Every 12Hours
C. Hourly
D. Daily


D. Daily




Question # 5

A marketer needs tocreate several segments with similar filter criteria for multiple brands. How can marketer create these segments as efficiently as possible?
A. Use and attribute filter feature in activation
B. Create a segmentand clone via API for each brand
C. Create a reusable container block with common criteria
D. Create a segment and copy for each brand.


D. Create a segment and copy for each brand.



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