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Microsoft MB-260 Exam Sample Questions

Question # 1

You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform. Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

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Question # 2

You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse. Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

A. Contacts control

B. Intelligence control

C. Customer details control

D. Enrichments control

Answer

A.

Contacts control

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-ins

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Question # 3

You are a Customer Data Platform Specialist. One of the marketing users asked you to create two lists: All customers that live in Paris, France All customers that have made more than ten online purchases You decide to create these lists as quick segments. Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. Measures

B. Enrichments

C. C. Intelligence

D. Profiles

E. Data entities

Answer

A.

Measures

D.

Profiles

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Question # 4

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team. Which three relationship types are available in audience insights? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

A. Non-editable system relationships, created by the system as part of the data unification process

B. Non-editable system relationships, which are created automatically from ingesting data sources

C. Editable inherited relationships, created by the system as part of the data unification process

D. Editable custom relationships, created and configured by users

E. Non-editable inherited relationships, which are created automatically from ingesting data sources

Answer

A.

Non-editable system relationships, created by the system as part of the data unification
process

D.

Editable custom relationships, created and configured by users

E.

Non-editable inherited relationships, which are created automatically from ingesting data
sources

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Question # 5

Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows. Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.

B. Your team can set up scheduled refreshes that allow your workflow to run automatically.

C. Your team needs to manually trigger your custom machine learning workflows.

D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

Answer

B.

Your team can set up scheduled refreshes that allow your workflow to run automatically.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/
custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/
system#schedule-tab

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