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Microsoft MB-260 Exam Sample Questions

Question # 1

You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results. Which three metrics are available for you to validate the results? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

A. Unique matched records

B. Matched records only

C. Matched and non-matched records

D. Unique source records

E. All source records

Answer

B.

Matched records only

C.

Matched and non-matched records

D.

Unique source records

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Question # 2

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process. Which new data entity area should you select in the Map phase of the data unification process?

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Question # 3

You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering. The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process. How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

A. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.

B. Enable the Customer Card Add-in. and add the timeline control to the contact form.

C. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.

D. Enable the Customer Card Add-in. and add the enrichment control to the contact form.

Answer

D.

Enable the Customer Card Add-in. and add the enrichment control to the contact form.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/
customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/
enrichment-sftp-custom-import

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Question # 4

Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows. Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

A. You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.

B. Your team can set up scheduled refreshes that allow your workflow to run automatically.

C. Your team needs to manually trigger your custom machine learning workflows.

D. Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

Answer

B.

Your team can set up scheduled refreshes that allow your workflow to run automatically.

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/
custom-models
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audienceinsights/
system#schedule-tab

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Question # 5

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank. You finished setting up the different initial data sources. You are starting the unification process. Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. Identify the primary keys and semantic field types within the different entities.

B. Identify the entities that you need to unify into a single profile.

C. Identify the prioritization of similar fields between different entities.

D. Select the fields you want to include the unified customer profile.

E. Identify rules for duplication between different entities.

Answer

A.

Identify the primary keys and semantic field types within the different entities.

B.

Identify the entities that you need to unify into a single profile.

D.

Select the fields you want to include the unified customer profile.

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