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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Sample Questions

Question # 1

There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. True

B. False

Answer

A. True

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Question # 2

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement. How could these requirements be met?

A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Answer

B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

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Question # 3

Which is true about Marketing Cloud Account Engagement API limits

A. No limits at all

B. All editions have 10 000 API limit

C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Answer

C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

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Question # 4

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Automation rule and completion action

B. Dynamic list and automation rule

C. Completion action and dynamic list

D. Segmentation rule and completion action

Answer

A. Automation rule and completion action

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Question # 5

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Develop dynamic content based on lead fields.

B. Convert all existing leads into contacts to tie to accounts.

C. Identify attributes of the key accounts they want to target.

D. Create all contacts as campaign members in one campaign.

Answer

C. Identify attributes of the key accounts they want to target.

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