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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Sample Questions


Question # 1

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account. Which two benefits of email authentication should be discussed with the IT manager. (Choose 2 answers)
A. Authentication provides legal protection against email abuse complaints
B. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement
C. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails
D. Authentication ensures the company's sending IP will not appear on blocklists.


A. Authentication provides legal protection against email abuse complaints
B. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement




Question # 2

Is it possible for many users to edit exact same Email Template simultaneously?
A. True
B. False


B. False




Question # 3

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary. Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered? (Choose 2 answers)
A. Associate visitor activity to a prospect on form submission.
B. Track the prospect's click path through the website's content.
C. Capture complete demographic information about an anonymous visitor.
D. Trigger page actions to occur when a prospect visits a certain URL.


B. Track the prospect's click path through the website's content.
D. Trigger page actions to occur when a prospect visits a certain URL.




Question # 4

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?
A. They should ensure their URL structures can handle parameters before verifying the connector.
B. The connector cannot be linked directly to an MCC account.
C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
D. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.


C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.




Question # 5

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this rolefor the intern if LenoxSoft has an Ultimate level account?
A. Set the intern up in the Default 'Marketing' User Role
B. Set the intern up in the Default 'Marketing Intern' User Role
C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected


C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected



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