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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Sample Questions

Question # 1

Form or Form Handler? I want to use progressive profiling to personalize my form.

A. Form Handler

B. Form

Answer

B. Form

Explanation:

Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings

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Question # 2

Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template? Choose 3 answers

A. Ability to send the email immediately

B. Sender options

C. Ability to schedule the email

D. Custom reply-to address

E. Recipient and suppression lists

Answer

A. Ability to send the email immediately
C. Ability to schedule the email
E. Recipient and suppression lists

Explanation:

When working on a list email, the Marketing Manager has three options that are not available when working on an Account Engagement email template. They are:

Ability to send the email immediately. This option allows the Marketing Manager to send the list email to the selected recipients as soon as the email is ready, without scheduling it for a later date or time. This option is useful for urgent or time-sensitive messages6

Ability to schedule the email. This option allows the Marketing Manager to choose a specific date and time to send the list email to the selected recipients. This option is useful for planning ahead or aligning with the best time to reach the audience6

Recipient and suppression lists. This option allows the Marketing Manager to select which lists of prospects will receive the list email, and which lists of prospects will be excluded from receiving the list email. This option is useful for targeting and segmenting the audience based on their attributes or behaviors6

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Question # 3

How can a Prospects score be changed?

A. Segmentation rule

B. Profile

C. Completion Actions

D. Manually

Answer

C. Completion Actions
D. Manually

Explanation:

A prospect’s score is a numerical value that indicates their level of interest in your products or services. You can change a prospect’s score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect’s score based on their behavior. Manually, you can edit a prospect’s score by entering a new value in the score field on their record. You cannot change a prospect’s score using segmentation rules or profiles. References: [Scoring], Completion Actions, [Edit Prospects]

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Question # 4

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email? Choose 3 answers

A. Check the Profile tab to make sure the prospect has the right drip program profile.

B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.

C. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

D. Check the Overview tab to determine whether the prospect is unmailable.

E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

Answer

B. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
D. Check the Overview tab to determine whether the prospect is unmailable.
E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

Explanation:

To troubleshoot why a prospect did not receive an email from a drip program, an Administrator should check the following tabs in Marketing Cloud Account Engagement:

The Audits tab to see if the prospect was on the correct lists when the email was sent. This tab shows the list membership changes and email sends for the prospect.

The Overview tab to determine whether the prospect is unmailable. This tab shows the prospect’s email status, which could be opt-out, hard bounce, or do not email.

The Lists tab to determine whether the prospect is on the recipient list or any suppression lists. This tab shows the lists that the prospect belongs to, including any lists that are used to exclude prospects from receiving emails. References: Marketing Cloud Account Engagement Audits Tab,

Marketing Cloud Account Engagement Email Statuses, Marketing Cloud Account Engagement Lists

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Question # 5

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B. High click rates indicates that the email subject line should be the focus of the email content.

C. Low click rates encourage the user to optimize content or link placement in other email sends.

D. High open rates indicates that prospects are interacting with the content.

Answer

C. Low click rates encourage the user to optimize content or link placement in other email sends.

Explanation:

The insight that the Click-Through Rate report provides the template designer is that low click rates encourage the user to optimize content or link placement in other email sends. The Click-Through Rate report shows the percentage of email recipients who clicked on one or more links in the email. This metric indicates how engaging and relevant the email content and links are for the prospects. If the click rates are low, it means that the prospects are not interested in the email content or links, or they are not able to find them easily. The template designer can use this insight to improve the content or link placement in future email sends, such as by using more compelling calls to action, adding more value propositions, or making the links more visible and accessible. The other options are not insights that the Click-Through Rate report provides. Email clicks on the text version of the email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates. High click rates do not indicate that the email subject line should be the focus of the email content, as the subject line is more related to the open rates. High open rates do not indicate that prospects are interacting with the content, as they only measure how many prospects opened the email, not how they engaged with it. References [Email Metrics Glossary]

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