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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Sample Questions

Question # 1

What will undelete a prospect?

A. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address

B. If the deleted prospect visits a web page

C. If the deleted prospect re-converts by filling out a form with the same email address

Answer

A. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
C. If the deleted prospect re-converts by filling out a form with the same email address

Explanation:

You can undelete a prospect if the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address or if the deleted prospect re-converts by filling out a form with the same email address. When you delete a prospect, they are removed from your Marketing Cloud Account Engagement account, but their record is not completely erased. You can restore them by importing them again or by having them fill out a form again, which will update their existing record and undelete them. However, you cannot undelete a prospect if they visit a web page, as this will not trigger any action on their record.

Answer B is incorrect because visiting a web page will not undelete a prospect, as explained above. References: Delete Prospects, Undelete Prospects

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Question # 2

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A. The Opportunity must have the "Marketing Cloud Account Engagement" record type.

B. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

C. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

D. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

Answer

C. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

Explanation: For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync.

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Question # 3

What is the expected behavior if an automation rule is NOT set to repeat?

A. The prospect can match the criteria multiple times and the action runs each time.

B. The action can only run once per day on the prospect.

C. The prospect matches the criteria once, but the action runs multiple times.

D. The prospect matches the criteria once and the action runs once.

Answer

D. The prospect matches the criteria once and the action runs once.

Explanation:

The expected behavior if an automation rule is not set to repeat is that the prospect matches the criteria once and the action runs once. An automation rule is a rule that runs in the background and matches prospects based on certain criteria and performs certain actions. An automation rule can be set to repeat or not repeat, depending on whether the administrator wants the rule to run multiple times or only once on the same prospect. If the automation rule is not set to repeat, it means that the rule will only run once on each prospect who matches the criteria, and it will not run again even if the prospect matches the criteria again in the future. The other options are not the expected behavior if an automation rule is not set to repeat. The prospect cannot match the criteria multiple times and the action runs each time, as this would require the rule to be set to repeat. The action cannot run only once per day on the prospect, as this would require the rule to have a daily frequency limit. The prospect cannot match the criteria once, but the action runs multiple times, as this would require the rule to have multiple actions or a recurring action. References [Automation Rules Overview]

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Question # 4

By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

A. Leads

B. Contacts

Answer

A. Leads

Explanation:

By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details —> 151617

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Question # 5

What factors are involved with and determine email deliverability? (Choose 2)

A. Sender Policy Framework (SPF)

B. Domain Keys

C. Sender ID

D. Whitelist

E. CAN-SPAM

Answer

A. Sender Policy Framework (SPF)
B. Domain Keys

Explanation:

Email deliverability is the measure of how successfully your emails reach the inbox of your recipients without bouncing or being marked as spam. Email deliverability depends on several factors, such as your sender reputation, your email content, and your email authentication. Two of the most important email authentication methods are Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). SPF is a protocol that allows you to specify which IP addresses are authorized to send emails from your domain. DKIM is a protocol that allows you to digitally sign your emails with a private key and verify them with a public key published in your domain’s DNS records. Both SPF and DKIM help prevent email spoofing and phishing, and improve your sender reputation and deliverability

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