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Salesforce Marketing-Cloud-Administrator Exam Sample Questions

Question # 1

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?

A. Facebook and Twitter

B. Facebook

C. Google and Facebook

D. Twitter

Answer

B. Facebook

Explanation:

Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network’s platform, where the lookalike audience can be created manually.

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Question # 2

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A. External Key within the Import File Activity

B. Run Completion within the File Drop Automation

C. Runtime Error within the File Drop Automation

D. Notation Settings within the Import File Activity

Answer

D. Notation Settings within the Import File Activity

Explanation:

To monitor whether all records were added to the target data structure each day, NTO should use the Notification Settings within the Import File Activity. The Notification Settings allow NTO to specify an email address or a data extension to receive notifications about the status and results of the import. The notifications include information such as the number of records processed, added, updated, skipped, or failed. This way, NTO can track and verify the import process and identify any issues or errors. The other options are incorrect because:

External Key within the Import File Activity. The External Key is a unique identifier for the Import File Activity that can be used for API calls or SQL queries. However, it does not provide any information about the status and results of the import.

Run Completion within the File Drop Automation. The Run Completion is a summary of the execution of the File Drop Automation that shows the start time, end time, duration, and status. However, it does not provide any information about the status and results of the import.
Runtime Error within the File Drop Automation. The Runtime Error is a message that indicates an error occurred during the execution of the File Drop Automation that prevented it from completing successfully. However, it does not provide any information about the status and results of the import.

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Question # 3

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email?

A. Cloud Page forms Content Block

B. Email Form Content Block

C. Dynamic Content Block

D. Reference Content Block

Answer

B. Email Form Content Block

Explanation:

Email Form Content Block is the feature that could be used to solicit website feedback without navigating away from the email. Email Form Content Block is a type of content block that allows marketers to create and insert forms within emails, such as surveys, polls, or feedback requests. Email Form Content Block can be customized with different fields, labels, buttons, and actions. Email Form Content Block can capture subscriber responses within the email without requiring them to visit a landing page or a website

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Question # 4

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?

A. Filter records on a formula field

B. Filter existing records in All Subscribers

C. Filter records created after a specified date <br>

D. Filter records on a Boolean field

Answer

D. Filter records on a Boolean field

Explanation:

To ensure only specific Contacts are synced from Sales Cloud, the admin should filter records on a Boolean field1. This allows the admin to select only the Contacts that have a true value for a checkbox field, such as “Sync to Marketing Cloud” or "Email Opt-in"1. Filtering records on a formula field, a date field, or existing records in All Subscribers are not supported options for synchronizing Contacts

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Question # 5

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. IP Allowlist

B. Field Level Encryption

C. Advanced Audit Trail

D. Single Sign on Authentication

Answer

A. IP Allowlist

Explanation:

IP Allowlist is the feature that NTO should enable to assist in reducing threats from malicious API attacks. IP Allowlist is a feature that restricts API access to Marketing Cloud from a specific set of IP addresses. By creating an IP Allowlist, NTO can ensure that only authorized users or applications can access their Marketing Cloud account via API

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