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Salesforce Marketing-Cloud-Administrator Exam Sample Questions

Question # 1

Northern Trail Outfitters has the Discover Reporting Tool. Which two report types could help them drive mobile adoption strategy? Choose 2 answers

A. Time Between Send and Engagement

B. Email Performance by Device

C. Email Sending Performance Report

D. Deliverability Complaint Rate

Answer

A. Time Between Send and Engagement
B. Email Performance by Device

Explanation:

The Time Between Send and Engagement report shows how long it takes for subscribers to open or click an email after it is sent, which can help optimize the send time for mobile users. The Email Performance by Device report shows how subscribers interact with emails on different devices, such as desktops, tablets, or phones, which can help design responsive emails for mobile users.

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Question # 2

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

A. Send logging is enabled for the send

B. Correct Send Log template is selected

C. Send Logging is available for A/B tests

D. Data retention settings is specified

Answer

A. Send logging is enabled for the send

Explanation:

To record send log data, the send logging feature must be enabled for the send. This can be done by selecting the send log data extension in the Delivery Options tab of the email send wizard.

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Question # 3

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these requirements?

A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2

D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer

C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2

Explanation: The correct answer is C because File Drop Automation can be used to trigger an automation when a file is dropped on the SFTP, and Import File Activity and SQL Query Activities can be used to import and separate the data into different data extensions. A is incorrect because Scheduled Automation cannot check if the file is present on time. B is incorrect because Scheduled Automation cannot trigger an alert if the file is not present. D is incorrect because Filter Activity cannot separate the data into different data extensions.

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Question # 4

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales. How should they accomplish this?

A. Create separate folders and add permissions

B. Create a shared data extension

C. Update data extension object level permissions

D. Create a new business unit

Answer

A. Create separate folders and add permissions

Explanation:

Create separate folders and add permissions is how they should accomplish this. Folders are used to organize data extensions and other assets in Marketing Cloud. Permissions can be applied to folders to control which users can view or update the data extensions or assets within them. By creating separate folders for B2C and B2B campaigns and adding permissions accordingly, they can restrict access to data extensions based on user roles

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Question # 5

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

A. Proximity to Store

B. Ages in Household

C. Lifetime Purchase Value

D. Conversion Rate

E. Last Purchase Date

Answer

C. Lifetime Purchase Value
D. Conversion Rate
E. Last Purchase Date

Explanation:

Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount

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