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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Sample Questions


Question # 1

When are customers eligible to be send a message in STO(when customer will engage then its sent)
A. immediately when the STO activity arrives
B. Within the first minute of next hour.
C. with the next hour
D. At the hour user engages Within the next 24hours


C. with the next hour
Explanation:

For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity’s processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.



Question # 2

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
A. Understand, decide act
B. Listen, Understand , Act


B. Listen, Understand , Act
Explanation:

In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities. This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer’s interactions and behaviors across different channels, providing a reliable basis for personalized engagement.



Question # 3

Difference between inbox message and in app message.
A. Inbox message is displayed and stored in device in app message is displayed only 1 time
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox messages can be used only in los whereas in app message can also be used in android


A. Inbox message is displayed and stored in device in app message is displayed only 1 time
Explanation:

The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed: A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.



Question # 4

When are customers eligible to be send a message in STO(when customer will engage then its sent)
A. immediately when the STO activity arrives
B. Within the first minute of next hour.
C. with the next hour
D. At the hour user engages Within the next 24hours


C. with the next hour
Explanation:

For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity’s processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.



Question # 5

What user permission is required to configure SSO in social studio.
A. Super user
B. full user
C. custom user
D. limited user


A. Super user
Explanation:

To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.


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