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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Sample Questions

Question # 1

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Orchestration

B. Data aggregation

C. Unified customer profile

Answer

B. Data aggregation
C. Unified customer profile

Explanation:

Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:

A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.

B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.

C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.

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Question # 2

how many activities recommended in a journey canvas.(150-200)

A. 10

B. 50

C. 100

D. 300

Answer

B. 50

Explanation:

In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.

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Question # 3

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Sales cloud entry audience in journey builder

B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.

C. Use an api to create record in sales cloud directly from the ecom site

D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Answer

A. Sales cloud entry audience in journey builder
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Explanation:

When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:

A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.

D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

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Question # 4

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)- weekly

A. hourly

B. daily

C. monthly

D. Biweekly

Answer

D. Biweekly

Explanation:

Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.

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Question # 5

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein content selection

B. Einstein copy insights

C. Einstein engagement scoring

Answer

A. Einstein content selection

Explanation:

In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.

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