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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Sample Questions

Question # 1

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Orchestration

B. Data aggregation

C. Unified customer profile

Answer

A. Orchestration
B. Data aggregation
C. Unified customer profile

Explanation:

Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:

A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.

B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.

C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.

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Question # 2

When are customers eligible to be send a message in STO(when customer will engage then its sent)

A. immediately when the STO activity arrives

B. Within the first minute of next hour.

C. with the next hour

D. At the hour user engages Within the next 24hours

Answer

C. with the next hour

Explanation:

For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity’s processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.

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Question # 3

What is the prerequisite to create advertising studio audience:

A. Create advertising/business account on the required and network and setup the ad account integration in MC

B. Set user opt in data.

C. There is no prerequisite as all setup is done.

Answer

A. Create advertising/business account on the required and network and setup the ad account integration in MC

Explanation:

To create an Advertising Studio audience, the prerequisite involves:

A: Create advertising/business account on the required network and setup the ad account integration in Marketing Cloud. This step ensures that Salesforce Marketing Cloud can communicate and synchronize data with the advertising networks, such as Facebook, Google, or Twitter, allowing for the targeted advertising campaigns to be managed directly from the Marketing Cloud.

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Question # 4

In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in 24 hours

B. send only particular number of messages in a week

C. send only particular number of messages in 72hrs

D. send not more than particular number of messages in a active period.

Answer

A. send only particular number of messages in 24 hours

Explanation:

In the context of a beacon message, the field "limit number of messages for a device" controls:

A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.

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Question # 5

How dots social studio unify anonymous and known identities?

A. Deterministic matching

Answer

A. Deterministic matching

Explanation:

Social Studio unifies anonymous and known identities through: A. Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.

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