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Salesforce Marketing-Cloud-Consultant Exam Sample Questions


Question # 1

What are two possible outcomes when “Multipart MIME” is selected during the send
process? Choose 2 answers

A.

An auto-generated text version will be sent with your HTML email.

B.

A custom text version will be sent with your HTML email.

C.

The email will avoid detecting by various SPAM filters.

D.

Open and click activity are tracked in either version



A.

An auto-generated text version will be sent with your HTML email.


D.

Open and click activity are tracked in either version






Question # 2

Northern Trail Outfitters wants to set up an automation that imports a file and sends an
email to the contacts when the file is dropped on the SFTP. The name of the file will
change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

A.

Set File Naming Pattern to %%AUTOMATED_FILENAME%%

B.

Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

C.

Filename is automatically passed to Import Activity with File Drop Automations

D.

Check the 'Use filename from Automation' checkbox



B.

Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%






Question # 3

An online retail customer needs daily promotional email content to generate with minimal
time spent on creation. Their service contract includes building a custom dynamic template
for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer's daily promotional email? Choose 3 answers

A.

How often will the layout of the content in a content area change?

B.

What is the maximum file size of the images being used?

C.

What From Name will be used for these emails?

D.

Will image URLs be available publicly?

E.

How often will email content be image-only with text overlaying images?



A.

How often will the layout of the content in a content area change?


B.

What is the maximum file size of the images being used?


D.

Will image URLs be available publicly?






Question # 4

What are two ways Contact builder can alter the data in Data Extensions

A.

Add Single Record

B.

Extract Data

C.

Clear Records



A.

Add Single Record


C.

Clear Records






Question # 5

An analytics team wants to get real-time updates on transactional email metrics,
specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of
their messages. What method should be suggested in this scenario?

A.

Platform Events API

B.

Data View Export with every send

C.

Data Retrieves on the Send Object

D.

Event Notification Service



D.

Event Notification Service





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