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Salesforce Marketing-Cloud-Consultant Exam Sample Questions

Question # 1

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension. What skill set should the customer team have for this solution to be viable?

A. HTML

B. SSJS

C. AMPscript

D. SQL

Answer

B.

SSJS

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Question # 2

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely. Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

A. Setting behavior-based goals

B. Designing decision logic via an intuitive user interface

C. Building simple segmented campaigns without SQL queries

D. creating customer segments from multiple data extensions

E. Processing zipped and encrypted file containing subscriber data

Answer

C.

Building simple segmented campaigns without SQL queries

D.

creating customer segments from multiple data extensions

E.

Processing zipped and encrypted file containing subscriber data

---

Question # 3

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended'

A. Create additional attribute fields in the main contact data extension.

B. Create new Salesforce data extension and link it to the other data extensions.

C. Create a new data extension and link it to the other data extensions.

D. Create a new data extension and link It as a new population

Answer

C.

Create a new data extension and link it to the other data extensions.

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Question # 4

A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.What recommendation would provide a scalable solution for the start-up?

A. A scheduled automation to send daily transactional messages.

B. A file drop automation to send transactional messages.

C. A manual email send for each transactional message.

D. Triggered email sends to deliver transactional messages.

Answer

D.

Triggered email sends to deliver transactional messages.

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Question # 5

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending. *The data extension will hold each contact’s response as well as the time stamp of the click. *The contact will receive an email two days after the click event. *Both emails should be sent via Journey Builder. What is the optimal solution to record the click activity prior to sending the second email?

A. Use a landing page to record the click and trigger an email.

B. Leverage the Decision Split and create a Custom Activity.

C. Leverage the Engagement Split and the Update Contact Activity.

D. Use a landing page to record the click in the data extension

Answer

A.

Use a landing page to record the click and trigger an email.

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