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Salesforce Marketing-Cloud-Consultant Exam Sample Questions


Question # 1

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset.
The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

A.

Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File
Transfer unzip > SQL Query

B.

SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

C.

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File
Transfer unzip > Import File

D.

Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with
Tracking Extract type



C.

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File
Transfer unzip > Import File





Question # 2

A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?

A.

One-to-Many

B.

One-to-One

C.

Many-to-One

D.

Many-to-Many



B.

One-to-One





Question # 3

How do you use data designer to link the web analytics data to your subscriber data?

A.

Use a marketing cloud data extension



A.

Use a marketing cloud data extension





Question # 4

A consultant needs to send an email to subscribers who have made a purchase. The data
used for the send exists on two data extensions-Subscribers and OrderTable, and the
customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?

A.

SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate,
T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON
Subscribers.CustomerlD=OrderTable.CustomerlD

B.

SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD,
OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD

C.

SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate
FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD

D.

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate,
T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON
T1.CustomerID=T2.CustomerID



D.

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate,
T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON
T1.CustomerID=T2.CustomerID





Question # 5

Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing
emails.
Define 2 things necessary:

A.

data extension with opt in status

B.

Send email activity which contains a link to subscription center

C.

WebCollect

D.

SmartCapture



B.

Send email activity which contains a link to subscription center


D.

SmartCapture




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