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Salesforce Marketing-Cloud-Consultant Exam Sample Questions

Question # 1

Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder. What are two consequences of this change? Choose 2 answers

A. All filters created before will adapt automatically to the new cardinality.

B. All scheduled sends using a filter based on one of the data extensions should be reviewed.

C. A contact may NOT show up in the filter based on one of the data extensions.

D. One of the data extensions must be deleted from the attribute group in order to change the cardinality.

Answer

B.

All scheduled sends using a filter based on one of the data extensions should be
reviewed.

C.

A contact may NOT show up in the filter based on one of the data extensions.

---

Question # 2

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practices for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.

B. Build an email as one image, with all text saved in the brand font.

C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D. Build an email using multiple images, with all text saved in the brand font.

Answer

A.

Use a web-safe font for text that closely matches the brand's custom font.

---

Question # 3

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API. What extension product should be used to accomplish this integration?

A. MuleSoft Anypoint Platform

B. Datorama

C. Data Connector

D. Data Studio

Answer

D.

Data Studio

---

Question # 4

By which three standard methods could contacts be injected into a journey? Choose 3 answers

A. Mobile Response Event

B. Date-Based Event

C. Predictive Intelligence Event

D. CloudPages Form Submit Event

E. Sales/Service Cloud Event

Answer

B.

Date-Based Event

D.

CloudPages Form Submit Event

E.

Sales/Service Cloud Event

---

Question # 5

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails. Which steps will solve how replies are managed by the application? Choose 3 answers

A. Confirm that Reply Mail Management (RMM) is configured for the customer's account.

B. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

C. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.

D. Confirm that an email address was provided as the Routing Address for Remaining Replies.

E. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.

Answer

A.

Confirm that Reply Mail Management (RMM) is configured for the customer's account.

B.

Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

D.

Confirm that an email address was provided as the Routing Address for Remaining
Replies.

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