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Salesforce Marketing-Cloud-Consultant Exam Sample Questions


Question # 1

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per
emails sent in their digital marketing campaign. A new initiative is being adopted to reverse
the trend.What action should be taken to increase subscriber engagement? Choose 2 answers

A.

Increase volume of emails to a wider audience

B.

Increase the use of dynamic content in emails

C.

Adopt a Cart Abandonment Email Campaign

D.

Introduce more identity verification steps in check out process



B.

Increase the use of dynamic content in emails


C.

Adopt a Cart Abandonment Email Campaign






Question # 2

What are the similarities between Automation Studio and Journey Builder?

A.

Have duration plus wait activity

B.

Ability to define an email send

C.

Fire an event from Automation Studio to Journey Builder



D.




Question # 3

An entertainment customer has added a new business unit for one of its record labels. It
has also purchased a Sender Authentication Package (SAP) and owns the branded
domain.
What is necessary to complete SAP setup?

A.

Route the domain through an IP address unique to the business unit.

B.

Configure link wrapping to redirect to the business unit’s subdomain.

C.

Configure custom Reply Mail Management for the business unit’s subdomain.

D.

Delegate a specific subdomain to the Marketing Cloud name servers



C.

Configure custom Reply Mail Management for the business unit’s subdomain.






Question # 4

Northern Trail Outfitters wants to know the number of Contacts in their account. This
information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A.

Configure the Contact Extract Activity in Automation Studio

B.

Query the _Subscriber Data View and Extract it weekly

C.

Query the _Contact Data View and transfer it weekly

D.

Schedule the Contacts Counts Standard Report



A.

Configure the Contact Extract Activity in Automation Studio






Question # 5

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects
Salesforce Orders when they are either created or updated with a status of New, Currently
Knitting Shipped, and Complete. Their Journey works when orders are created, but they
notice that it does not inject customers when their status is updated.
What could be causing this?

A.

The associated Contact should be updated to be injected

B.

Synchronized Data Sources poll for changes every 15 minutes at the quickest

C.

Orders are not being updated from not meeting criteria to meeting criteria

D.

Orders should be set up to allow injection upon update in Connect Configuration



C.

Orders are not being updated from not meeting criteria to meeting criteria





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