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Salesforce Marketing-Cloud-Email-Specialist Exam Sample Questions

Question # 1

A marketer needs to personalize an email withdynamic content using data from the Open Data View and data from the Purchase Data Extension. What should be used to source the data from these different sources?

A. Attribute Group

B. SQL Query Activity

C. Data Filter

Answer

A. Attribute Group

Explanation: If you need to personalize an email with dynamic content using data from different sources, such as Open Data View and Purchase Data Extension, you should use Attribute Group as a way to source the data. Attribute Groups allow you to create relationships between different data sources using common fields or keys. This way, you can access data from multiple sources using one attribute group name in your dynamic content rules or AMPscript code. SQL Query Activity is a tool that allows you to manipulate data using SQL statements, butit does not create relationships between data sources. Data Filter is a tool that allows you to filter data based on criteria, but it does not create relationships between data sources either. You can learn more about this in the [Data Modeling Basics] module on Trailhead.

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Question # 2

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns. What should be used to best achieve this in real time?

A. SQL Query activities

B. File Drop Automations

C. APIs

Answer

C. APIs

Explanation: APIs are application programming interfaces that allow different systems to communicate and exchange data with each other. APIs can be used to perform various tasks in Marketing Cloud, such as creating or updating subscribers, sending messages, triggering automations, retrieving tracking data, etc. APIs can also be used to update subscriber information in real time based on their actions or preferences.

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Question # 3

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like anemail sent from journey as soon as the subscriber submits the form. What should be used to enter this subscriber into a journey?

A. API Event Entry Source

B. CloudPages Entry Source

C. Contact Event Entry Source

Answer

A. API Event Entry Source

Explanation: An API Event Entry Source is the best option to enter a subscriber into a journey as soon as they submit a form hosted by a third-party vendor. An API Event Entry Source allows a journey to be triggered by anexternal system or application using a REST API call. The API call can includesubscriber data that can be used in the journey. A CloudPages Entry Source or a Contact Event Entry Source would not work for this scenario, as they require the form to be hosted on a CloudPage or a Marketing Cloud landing page.

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Question # 4

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query. Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. In the step with the two SQL activities, place a wait step between them.

B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Answer

B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Explanation: If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and updatethe data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.

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Question # 5

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A. Use Email Address as Subscriber Key.

B. Select 'Deduplicate by Email' checkbox.

C. Mark the field as the Primary Key.

Answer

C. Mark the field as the Primary Key.

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