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Salesforce Marketing-Cloud-Email-Specialist Exam Sample Questions


Question # 1

After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must
remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?

A.

Contact Builder > Contacts Configuration

B.

Email Studio > All Subscribers

C.

Administration > Contacts

D.

Contact Builder > All Contacts



A.

Contact Builder > Contacts Configuration






Question # 2

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?

A.

Append

B.

Overwrite

C.

Add and Update



B.

Overwrite






Question # 3

A marketer created dynamic content for an upcoming campaign that renders unique content based on
subscriber attributes. The marketer would like to preview how each email will render for a given list of
subscribers.
How should the marketer proceed?

A.

Select the “Preview” tab within the Classic Content tool.

B.

Create a user-initiated email to send to the list of subscribers.

C.

Use the Test Send tool to trigger copies of the email.

D.

Using the Subscriber Preview tool, cycle through the list of subscribers.



D.

Using the Subscriber Preview tool, cycle through the list of subscribers.






Question # 4

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers. Which Journey Builder activity should NTO use?
A.

Engagement Split

B.

Frequency Split

C.

Scoring Split



C.

Scoring Split






Question # 5

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is
designed to address this scenario?

A.

Import Activity

B.

File Transfer Activity

C.

Group Refresh

D.

Query Activity



D.

Query Activity





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