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Salesforce Marketing-Cloud-Email-Specialist Exam Sample Questions


Question # 1

A marketer wants to use personalization strings to create individualized content for an upcoming send. What
would the marketer need to know to understand how to use personalization strings? (Choose 3)

A.

Personalization strings are case sensitive

B.

Personalization strings are noted by two sets of double percent symbols

C.

Personalization strings can appear in the subject line or body of the email

D.

When using subscriber data, the attribute or field should have a default value

E.

Personalization strings are limited to profile attributes



A.

Personalization strings are case sensitive


B.

Personalization strings are noted by two sets of double percent symbols


D.

When using subscriber data, the attribute or field should have a default value






Question # 2

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer
wants to minimize the number of invalid email addresses on the list, and add a level of security when using
Web Collect functionality. What is the optimal way to accomplish this task?

A.

Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the
terms and conditions page, and a customer service number

B.

Configure Web Collect to return an error message for any email address that does not conform to
standard conventions

C.

Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

D.

Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a
link in an email they receive after subscribing via Web Collect



D.

Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a
link in an email they receive after subscribing via Web Collect






Question # 3

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO
marketingD18912E1457D5D1DDCBD40AB3BF70D5D
team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog
within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails
dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO’s SFTP. A proof email is
then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A.

Create a scheduled automation to import the file, and send proof emails each morning when changes
were detected.

B.

Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

C.

Create a file drop automation to import the file when placed on the specified directory on the Enhanced
SFTP.

D.

Create an API-driven process to put the data directly into the data extension when any data is changed.



A.

Create a scheduled automation to import the file, and send proof emails each morning when changes
were detected.






Question # 4

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member
list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum
Member list.An email was deployed to the Platinum members, but the marketing team would now like to send the same
email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on
both lists don't receive the same email twice?

A.

Exclusion Script

B.

Suppression List

C.

Domain Exclusion List

D.

Exclusion List



B.

Suppression List






Question # 5

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and
improve deliverability.
What action should NTO take to increase open rates?

A.

Send earlier in the day to give subscribers more time to check email.

B.

Add a clear, brief, and urgent call-to-action.

C.

Use images, not text, to improve email look and branding.

D.

Include relevant preheader text in every email.



D.

Include relevant preheader text in every email.





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