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Salesforce Marketing-Cloud-Intelligence Exam Sample Questions

Question # 1

Which Marketing Cloud Intelligence field is considered an attribute and not a “variable”?

A. Campaign Category

B. Device Category

C. Device Browser

D. Geo Location

Answer

B. Device Category

Explanation: In Marketing Cloud Intelligence, attributes refer to characteristics of the data that describe the environment or context but do not change within the scope of the data being analyzed. 'Device Category' is typically an attribute as it describes a characteristic of the device used and doesn't vary within a given session or user interaction. In contrast, variables are typically metrics or dimensions that can change value or be measured.

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Question # 2

An implementation engineer has been provided with 4 different source files: 03m 48s 1. Twitter Ads ~ 2. Creative Classification 3. Placement Classification 4, Campaign Category Classification The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it. The connections between the files are described as follows: 1st Party Creative Classification File structure/headers:

A. Option A

B. Option B

C. Option C

D. Option D

Answer

A. Option A

Explanation: In Salesforce Marketing Cloud Intelligence, connections between source files and classification files are established through common keys that link data records. For this scenario:
The "1st Party Creative Classification" file has a "Creative ID" field which corresponds to the "Creative Key" in the "Twitter Ads" data. This link enables enrichment of Twitter Ads data with creative classification details.
The "1st Party Placement Classification" file will contain a "Placement ID" that connects to a corresponding field in the "Twitter Ads" data, enabling the enrichment of placement classification details.
Option A appears to accurately depict this setup where data streams for "Creative Classification" and "Placement Classification" are connected to the "Twitter Ads" data stream using the "Creative ID" and "Placement ID", respectively. This structure allows for the enhancement of the main Twitter Ads data with additional classification information.

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Question # 3

A client created a new KPI: CPS (Cost per Sign-up). The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

A. Option A

B. Option B

C. Option C

D. Option D

Answer

C. Option C

Explanation: The KPI CPS (Cost per Sign-up) would be calculated by dividing the 'Media Cost' by 'Sign-ups'. The table indicates that CPS is set with two different aggregations. In option C, CPS #1 is set to 'AUTO', which allows the system to decide the best aggregation method based on the context. CPS #2 is set to 'SUM', which indicates that the individual costs per sign-up are summed up across multiple records to provide a total cost per signup.

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Question # 4

Your client would like to create a new harmonization field - Exam Topic. The below table represents the harmonization logic from each source. The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions: Exam ID Exam Topic Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A. The above Patterns setup will not work for this use case.

B. The solution will work - the client will be able to view Exam Topic with Email Sends.

C. Only if 5 different Patterns are created, from 5 different fields - the solution will work.

D. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

Answer

D. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

Explanation: If the harmonization logic consistently associates a single Exam Topic with each Exam ID across all data sources, then creating two harmonized dimensions may be unnecessary. One harmonized dimension for Exam Topic would suffice because it inherently carries the Exam ID's uniqueness within it. The harmonized dimension for Exam Topic would allow the client to slice the data by Exam Topic values, fulfilling the requirement.

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Question # 5

Your client would like to create a new harmonization field - Exam Topic. The below table represents the harmonization logic from each source. Which harmonization feature should an Implementation engineer use to meet the client's requirement?

A. Transformers

B. Parent Chile

C. Fusion

D. Custom Classification

E. Calculated dimensions

Answer

D. Custom Classification

Explanation: To meet the client's requirement of slicing measurements by 'Exam Topic' values, an Implementation Engineer should use Custom Classification. This feature allows different Exam IDs to be classified into their respective Exam Topics, ensuring that data from all sources can be accurately harmonized and analyzed based on these topics.

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