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SAP P_SAPEA_2023 Exam Sample Questions

Question # 1

Having identified the appropriate sel of Business Activities, as the Chief Enterprise Architect of Wanderlust, assisted by the sap Enterprise Architects. you have been trying to relate to Lead to Cash Business Capabilities in the SAP Reference Business Architecture content repository. In light of the two key goals outlined by the Wanderlust CIO, what are the most appropriate Business Capabilities? Note: There are 3 correct answers to this question.

A. Marketing Analytics, Recommendation Management

B. Account Based Marketing, Lead Management

C. Marketing Campaign Management

D. Social Media Management

E. Marketing Strategy Management, Brand Management

Answer

A. Marketing Analytics, Recommendation Management
C. Marketing Campaign Management
D. Social Media Management

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Question # 2

The CIO of Wanderlust strongly feels that the seldom-used legacy Marketing application cannot be the platform to rejuvenate their online marketing business. As Chief Enterprise Architect, the CIO has entrusted you with the responsibility of finding a suitable replacement that can support all current processes and also address the issues plaguing the existing application. Which of the following should you do to conclusively shortlist possible applications to replace the existing one? Note: There are 2 correct answers to this question.

A. Start with current processes, map business capabilities to these processes, and identify which application(s) in the market can deliver such capabilities.

B. Compare the costs of those market leading online marketing applications and rank the top applications in terms of license, implementation, maintenance and subscription cost.

C. Adopt a process centric approach, relate Wanderlust processes to industry standard processes, and identify applications/ solutions which deliver such processes.

D. Understand the features of leading online marketing applications available in the market through product demonstrations and rank the applications in terms of features.

Answer

A. Start with current processes, map business capabilities to these processes, and identify which application(s) in the market can deliver such capabilities.
C. Adopt a process centric approach, relate Wanderlust processes to industry standard processes, and identify applications/ solutions which deliver such processes.

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Question # 3

Green Elk & Company is the world's leading manufacturer of agricultural and forestry machinery. The former company slogan "Elk always runs" has recently been changed to "Elk feeds the world". One of Green Elk's strategic goals is to increase its revenue in the emerging markets of China, India, and other parts of Asia by 80 % within three years. This requires a new business model that caters to significantly smaller farms with limited budgets. You are the Chief Enterprise Architect and the CIO asks you to assess the now business model for smaller farms with smaller budgets. By applying the Sustainable Business Model Canvas, which sequence of steps is best practice?

A. 1. Assess and define the cost structure and revenue streams/2 Define the customer segments and value propositions/3. Detail the customer relationships and channels/4. Identify relevant key activities key resources, and partners/5. Define the eco-social benefits and costs.

B. 1. Assess and define the key resources, key activities, and partners/2 Define the customer segments and value propositions. /3. Detail the customer relationships and channels. /4. Define the revenue streams and cost structure. /5. Define the eco-social benefits and costs.

C. 1. Assess and define the value propositions for the small size farms customer segment. /2. Detail the customer relationships and channels. /3. Identify relevant key activities, key resources, and partners. /4. Define the revenue streams and cost structure. /5. Define the eco-social benefits and costs.

Answer

C. 1. Assess and define the value propositions for the small size farms customer segment. /2. Detail the customer relationships and channels. /3. Identify relevant key activities, key resources, and partners. /4. Define the revenue streams and cost structure. /5. Define the eco-social benefits and costs.

Explanation: According to the Sustainable Business Model Canvas, which is a tool that helps entrepreneurs to design and communicate their business models in a sustainable way, the recommended sequence of steps is:
Assess and define the value propositions for the small size farms customer segment. This step involves defining and describing the products or services that Green Elk & Company offers to its target customers, and how they create value for them. The value propositions should address the needs, problems, or desires of the customers, and highlight the benefits or advantages of Green Elk & Company’s solutions over the alternatives.
Detail the customer relationships and channels. This step involves defining and describing how Green Elk & Company interacts with its customers, and how it reaches and delivers its products or services to them. The customer relationships should reflect the type and level of engagement that Green Elk & Company wants to establish and maintain with its customers, such as self-service, personal assistance, or community. The channels should reflect the most effective and efficient ways to communicate and distribute Green Elk & Company’s value propositions to its customers, such as online platforms, physical stores, or partners.
Identify relevant key activities, key resources, and partners. This step involves identifying and describing the main activities, resources, and partners that Green Elk & Company needs to perform and leverage to create and deliver its value propositions to its customers. The key activities should reflect the most important tasks or processes that Green Elk & Company undertakes to execute its business model, such as production, marketing, or sales. The key resources should reflect the most essential assets or inputs that Green Elk & Company requires to execute its business model, such as human, physical, financial, or intellectual resources. The key partners should reflect the most strategic relationships or collaborations that Green Elk & Company establishes with other entities to execute its business model, such as suppliers, distributors, or competitors.
Define the revenue streams and cost structure. This step involves defining and describing how Green Elk & Company generates income from its customers, and how much it spends to execute its business model. The revenue streams should reflect the sources and mechanisms of income that Green Elk & Company obtains from selling its products or services to its customers, such as sales, subscriptions, or fees. The cost structure should reflect the types and amounts of expenses that Green Elk & Company incurs to execute its business model, such as fixed costs, variable costs, or economies of scale.
Define the eco-social benefits and costs. This step involves defining and describing how Green Elk & Company contributes to or affects the environment and society through its business model. The eco-social benefits should reflect the positive impacts or externalities that Green Elk & Company creates for the environment and society through its products or services, such as reducing emissions, improving health, or enhancing education. The eco-social costs should reflect the negative impacts or externalities that Green Elk & Company causes for the environment and society through its products or services, such as increasing waste, depleting resources, or harming biodiversity.
The other options (A and B) are not correct for the sequence of steps to apply the Sustainable Business Model Canvas, because they either skip or misrepresent some of the steps in this tool. For example:
Option A is not correct because it does not include assessing and defining the value propositions for the small size farms customer segment, which is a crucial step to understand and communicate how Green Elk & Company creates value for its customers. It also suggests defining the cost structure and revenue streams before defining the customer segments and value propositions, which is not a logical order since the latter determine the former.
Option B is not correct because it does not include identifying relevant key activities, key resources, and partners, which are important aspects of executing a business model. It also suggests retrieving the documentation for the solutions that need to be integrated instead of assessing and defining the value propositions for the small size farms customer segment, which is not relevant for designing a new business model.
For more information on the Sustainable Business Model Canvas and its steps, you can refer to The Sustainable Business Canvas or Sustainable Business Model Canvas: A Review And Framework Development.

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Question # 4

Wanderlust's numbers for order booking have been on a free-fall, ever since a recent economic downturn reduced showroom footfall to near zero. To counter the drop in in-person bookings, the CEO and CIO have been looking to revive their online channel, which was started six years ago. However, this channel was seldom used before the pandemic, which has led to a complete breakdown of Wanderlust's online marketing business ecosystem. Also of major concern, is their existing Non-SAP Marketing application, which lays unused due to poor integration with SAP CRM. As Chief Enterprise Architect, you have been approached by the CEO to document the online marketing business ecosystem first. Which of the following actions would you do to meet your CEO's request? Note: There are 2 correct answers to this question

A. Identify a suitable online marketing application that is better integrated with SAP CRM and ECC and can replace the existing one.

B. Identify the online marketing business capabilities and processes.

C. Identify the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem.

D. Draw an organization map highlighting the inter relationships and hierarchies amongst the above organizational units, partners, and stakeholder groups.

Answer

B. Identify the online marketing business capabilities and processes.
C. Identify the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem.

Explanation: Identifying the online marketing business capabilities and processes will help to understand the current state of the ecosystem and identify the areas where improvement is needed. For example, if the ecosystem does not have the ability to track leads or manage customer relationships, then these will be areas that need to be addressed.
Identifying the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem will help to understand the relationships between the different entities in the ecosystem and identify the dependencies between them. For example, if the marketing team relies on the sales team to provide leads, then this dependency will need to be considered when designing the new ecosystem.
The other two options, Identifying a suitable online marketing application that is better integrated with SAP CRM and ECC and can replace the existing one and Drawing an organization map highlighting the inter relationships and hierarchies amongst the above organizational units, partners, and stakeholder groups, are not as critical at this stage. The application can be identified and the organization map can be drawn once the business capabilities and processes have been identified and the key organizational units, partners, and stakeholder groups have been identified.
Therefore, the best course of action is to identify the online marketing business capabilities and processes and identify the key organizational units, partners, and stakeholder groups that make up the online marketing ecosystem. This will help to understand the current state of the ecosystem and identify the areas where improvement is needed.

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Question # 5

Which of the following roles are missing from Wanderlust's current Enterprise Architecture practice structure? Note: There are 2 correct answers to this question.

A. Data Architect

B. Architecture Board

C. Application Architect

D. Business Architect

Answer

C. Application Architect
D. Business Architect

Explanation:

From the current Enterprise Architecture practice structure presented for Wanderlust GmbH, it appears that there are dedicated roles for a Chief Enterprise Architect and a Technology Architect. However, the roles of Application Architect and Business Architect are not explicitly mentioned. An Application Architect is crucial for designing and maintaining the application landscape, ensuring that it aligns with business requirements, while a Business Architect is essential for aligning IT strategy with business strategy and understanding the impact of business changes on the architecture. Their absence indicates a gap in ensuring the alignment between business processes and IT systems, as well as in defining and maintaining the application strategy.References= The roles and responsibilities within an Enterprise Architecture framework typically include both Application and Business Architects to ensure a comprehensive approach to aligning IT and business strategies.

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