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Salesforce Salesforce-Loyalty-Management Exam Sample Questions

Question # 1

Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement with the Loyalty program. The consultant needs to add a program partner. Which fields are required to set up a partner?

A. Name, Partnership Start Data, Industry, Status, Billing Type

B. Name, Program, Program Partnership Category, Type, Billing Type

C. Name, Partnership Start Data, Billing Type, Status, Type

D. Name, Partnership Start Data, Industry, Status, Type

Answer

B. Name, Program, Program Partnership Category, Type, Billing Type

Explanation: When adding a program partner in Salesforce Loyalty Management, the required fields include:
Name, Program, Program Partnership Category, Type, Billing Type (B): This combination of fields ensures that a program partner is properly defined and categorized within the Loyalty Management system.
Options A, C, and D include fields like "Partnership Start Data," "Industry," and "Status," which, while important, are not the core required fields for initially setting up a program partner in Salesforce Loyalty Management.
Salesforce Loyalty Management documentation provides comprehensive details on setting up program partners, including the required fields and best practices for managing partnerships to enhance member engagement and program value.

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Question # 2

An administrator need to analyze the performance of the Loyalty Program. What Loyalty Analyze permission does a System Administrator need to set up a customized?

A. Loyalty Analytics User

B. CRM Analytics User

C. CLAAnalytics base admin

D. Data pipeline user

Answer

A. Loyalty Analytics User

Explanation: To analyze the performance of the Loyalty Program, a System Administrator needs the 'Loyalty Analytics User' permission. This permission set grants access to the analytics and reporting features within Salesforce Loyalty Management, allowing the administrator to customize, view, and analyze data related to the loyalty program's performance, member engagement, and other key metrics.

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Question # 3

Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers. What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.

A. Contact, Account, and Opportunity

B. Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign

C. Voucher Definition, products, and Loyalty Member Tier

D. Contact Loyalty Program Member, and Loyalty Member Tier

Answer

D. Contact Loyalty Program Member, and Loyalty Member Tier

Explanation: To segment and identify specific tier members for a journey within Marketing Cloud, it's essential to synchronize the right objects from Salesforce to Marketing Cloud. Synchronizing the 'Contact' object ensures that the basic member information is available. The 'Loyalty Program Member' object provides detailed information about the member's involvement in the loyalty program, and the 'Loyalty Member Tier' object offers insights into the member's current tier status. This setup allows for precise targeting and personalization of marketing efforts aimed at encouraging Loyalty Tier B customers to ascend to Loyalty Tier A, thereby enhancing member engagement and program value.

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Question # 4

A company has recently rolled out a Loyalty Program with three tiers. The lowest tier is Silver, and the highest tier is Platinum. The company decided to offer Platinum members exclusive access to VIP events. How should an Administrator configure the Loyalty Program for Platinum members?

A. Set up Members "Exclusive Access to VIP Events" as a Voucher

B. Set up Members "Exclusive Access to VIP Events" as a Member Promotion

C. Set up Members "Exclusive Access to VIP Events" as a Transaction Journal

D. Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit

Answer

D. Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit

Explanation: To offer Platinum members exclusive access to VIP events, an Administrator should Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit (D). Configuring this exclusive access as a tier benefit specifically for Platinum members allows for clear differentiation of tiers and provides a compelling incentive for members to reach and maintain the Platinum tier. This setup ensures that the highest-tier members receive appropriate recognition and rewards, enhancing their loyalty and engagement with the program.
Options A (Voucher), B (Member Promotion), and C (Transaction Journal) do not accurately represent the method for providing exclusive event access as a distinct benefit of attaining the Platinum tier within a loyalty program.

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Question # 5

Universal Containers (UC) has a Loyalty Program with a Loyalty Member Portal implemented using the Loyalty Experience Cloud template. UC is planning to launch a new Loyalty Program and wants to retain the same design and functionalities of the existing Loyalty Member Portal. Which two steps should UC consider during the implementation of the new Loyalty Program?

A. Assign the existing Loyalty Member Portal to the new Loyalty Program too.

B. Use existing Experience Cloud components to handle the same design and functionalities.

C. Create new Experience Cloud Components for the new Loyalty Member Portal.

D. Create a new Loyalty Member Portal and assign it to the new Loyalty Program.

Answer

B. Use existing Experience Cloud components to handle the same design and functionalities.
D. Create a new Loyalty Member Portal and assign it to the new Loyalty Program.

Explanation: When implementing a new Loyalty Program while retaining the design and functionalities of an existing Loyalty Member Portal built with the Loyalty Experience Cloud template, Universal Containers should consider:
Option B: Utilizing existing Experience Cloud components to ensure consistency in design and functionality. This approach leverages the reusable nature of Experience Cloud components, allowing for efficient replication of the portal's look and feel without the need for extensive redevelopment.
Option D: Creating a new Loyalty Member Portal specifically for the new Loyalty Program. This ensures that the new program has a dedicated portal tailored to its unique requirements while maintaining the desired design and functionalities. This approach allows for customization and scalability, accommodating any programspecific features or requirements.
Reference: Salesforce Experience Cloud documentation emphasizes the reusability of components and the flexibility in creating multiple portals for different purposes, including Loyalty Programs.

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