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Salesforce Salesforce-Marketing-Associate Exam Sample Questions

Question # 1

The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality. Which resource should the assoclate use?

A. Trailhead

B. Salesforce Developer Center

C. Salesforce Help & Training

Answer

A. Trailhead

Explanation:

For self-paced learning content about Journey Builder functionality, the associate should use Trailhead. Trailhead is Salesforce's interactive, gamified learning platform that offers modules and trails for various Salesforce products and features, including Journey Builder. It provides a range of resources from beginner to advanced levels, making it an ideal place for digital marketing associates to learn at their own pace and enhance their skills in utilizing Journey Builder effectively.

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Question # 2

What is a benefit of enrolling new contacts into a nurture campaign?

A. Communicates previous discount opportunities missed

B. Helps meet the number of outbound emails each month that management wants sent

C. Introduces potential customers to the brand

Answer

C. Introduces potential customers to the brand

Explanation:

Enrolling new contacts into a nurture campaign is beneficial as it introduces them to the brand gradually, helping them learn about the brand’s values, products, and services. Nurture campaigns are designed to build relationships over time, increasing engagement and fostering brand loyalty.

Purpose of Nurture Campaigns: These campaigns help educate potential customers and keep them engaged with relevant content.

Salesforce Documentation Reference: Refer to Nurture Campaign Best Practices.

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Question # 3

Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process. What should an associate use when importing data into a Marketing Cloud Engagement data extension?

A. Add and update

B. Overwrite

C. Add only

Explanation:

When importing data into a Marketing Cloud Engagement data extension and the goal is to add new records while retaining existing records, the "Add and update" option should be used. This import type adds new records to the data extension and updates existing records based on the primary key or unique identifier. This ensures that the data extension is kept up-to-date without losing any existing data, making it ideal for maintaining comprehensive and current customer data sets.

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Question # 4

A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating. What should the associate reference?

A. Salesforce Trust Site

B. Salesforce Help & Training

C. Trailblazer Community

Answer

A. Salesforce Trust Site

Explanation:

To confirm a possible Marketing Cloud Engagement outage before escalating, the associate should reference the Salesforce Trust Site. This site provides real-time information on system performance and security, including updates on incidents and maintenance for all Salesforce products, including Marketing Cloud. By checking the Salesforce Trust Site, the associate can quickly determine if there is an official outage or maintenance event affecting Marketing Cloud services, thereby informing the next steps for escalation or communication with stakeholders.

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Question # 5

Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers. What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

A. Transactional Send Classification

B. URL link to privacy standards

C. Physical mailing address

Answer

C. Physical mailing address

To meet CAN-SPAM Act requirements, Cloud Kicks' marketing campaigns must include the sender's valid physical postal address in every email send. This requirement is part of the regulations aimed at providing transparency and accountability in email marketing, allowing recipients to know who is communicating with them and how they can stop receiving unwanted emails if they choose to.

Including a physical mailing address in emails not only complies with legal requirements but also helps build trust with recipients by ensuring that the business is established and reachable. This detail is typically included in the footer of the email, alongside other compliance elements such as an unsubscribe link and a clear explanation of why the recipient is receiving the email.

References: The CAN-SPAM Act's requirements for commercial messages are outlined in detail in legal resources and compliance guides, emphasizing the importance of including a physical postal address in all marketing emails to ensure adherence to the law and promote transparency in email communications.

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