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Salesforce User-Experience-Designer Exam Sample Questions


Question # 1

Following a human-centered design process approach, Cloud Kicks is preparing a user feedback session for an app that is not performing as anticipated. In what way could confirmation bias be avoided?
A. Allow the user to explore the application without specific questions regarding which tasks to perform.
B. Ask open-ended questions staying away from questions regarding feelings.
C. Ask specific questions about known pain points to confirm your hypothesis.


B. Ask open-ended questions staying away from questions regarding feelings.
Explanation:

A docked prompt is a type of In-App Guidance that can be used to provide contextual help and guidance to the users in the Salesforce app. A docked prompt is a small pop-up window that appears at the bottom of the screen, and can contain text, images, links, or videos. A docked prompt can be triggered by various events, such as opening a page, clicking a button, or completing an action. A docked prompt can also be dismissed by the user, or set to expire after a certain time or date12

A UX Designer can customize the Salesforce Help Menu to meet the request of Cloud Kicks’ Sales team by creating a docked prompt based on new feature rollouts. This way, the UX Designer can:

Inform the users about the new features and how they can benefit from them. For example, the UX Designer can create a docked prompt that introduces the new Einstein Opportunity Scoring feature, and explains how it can help the users prioritize their opportunities and close more deals3 Guide the users through the steps and best practices to use the new features. For example, the UX Designer can create a docked prompt that shows the users how to access and configure the new Einstein Opportunity Scoring feature, and how to interpret and act on the scores3 Engage the users and encourage them to explore and adopt the new features. For example, the UX Designer can create a docked prompt that includes a link to a video tutorial, a Trailhead module, or a feedback survey about the new Einstein Opportunity Scoring feature3

Show a site map of all the content: This is not a way to customize the Salesforce Help Menu to meet the request of Cloud Kicks’ Sales team, because a site map of all the content is not a typeof In-App Guidance, and it does not provide specific and timely help and guidance for the users. A site map of all the content is a visual representation of the structure and hierarchy of a website or app, and it can be useful for planning and designing the user interface, but not for providing In-App Guidance4

Provide links to external resources, such as training videos or a company dictionary: This is not a way to customize the Salesforce Help Menu to meet the request of Cloud Kicks’ Sales team, because providing links to external resources is not a type of In-App Guidance, and it does not provide contextual and interactive help and guidance for the users. Providing links to external resources is a way to supplement the Salesforce Help Menu with additional information and resources, but not to create In-App Guidance5

References:

Create In-App Guidance Unit | Salesforce Trailhead
In-App Guidance - Salesforce Help
Create a Docked Prompt for New Feature Rollouts Unit | Salesforce Trailhead
What is a Sitemap? - Interaction Design Foundation
Customize the Help Menu in Lightning Experience - Salesforce Help




Question # 2

The UX Designer at Cloud Kicks is asked to make the website size and content adapt to the screen size, platform and orientation. Which design should the design use?
A. Responsive
B. Refactored
C. Reactive
D. Proactive


A. Responsive

Explanation:

The design that the UX Designer at Cloud Kicks should use to make the website size and content adapt to the screen size, platform and orientation is responsive. Responsive web design is a web design approach that uses HTML and CSS to automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices (desktops, tablets, and phones) 1. Responsive web design is not a program or a JavaScript, but a set of best practices that include using media queries, flexible grids, fluid images, and breakpoints to create a layout that can respond to any device being used to view the content 2. Responsive web design is one of the learning objectives for the Salesforce User Experience Designer certification 3.

References: [Responsive Web Design Introduction], [Responsive design -Learn web development], [Salesforce Certified User Experience Designer Exam Guide]https://www.w3schools.com/html/html_responsive.asp
https://www.w3schools.com/Css/css_rwd_intro.asp




Question # 3

A UX Designer is evaluating whether to perform a moderated or unmoderated usability study on their prototype solution to gain user feedback. Which reason would lead the designer to choose a moderated study?
A. Follow-up questions can be asked to obtain further information about the issues participants may encounter.
B. Sessions can be completed at any time and anywhere.
C. It is less expensive and time-consuming to conduct.


A. Follow-up questions can be asked to obtain further information about the issues participants may encounter.
Explanation:

A moderated usability study is a type of user research where the UX Designer interacts with the participants as they perform tasks on the prototype solution. The designer can ask follow-up questions to obtain further information about the issues participants may encounter, such as why they made certain choices, how they felt about the experience, and what they would like to see improved. This can help the designer gain deeper insights into the user needs, preferences, and pain points, as well as validate or invalidate their design assumptions. A moderated study also allows the designer to clarify any confusion or ambiguity that the participants may have during the session, and to adjust the tasks or scenarios as needed.

References:

[User Experience Designer Certification Prep: Conduct User Research]
[User Experience Designer Certification Prep: Analyze User Research]
[User Experience Designer Certification Prep: Validate Solutions]




Question # 4

A UX Designer has been asked to improve Salesforce adoption among salesrepresentatives at Cloud Kicks. After conducting stakeholder and user interviews, the designer finds there is no clear, consistent sales process. What should the designer do next?
A. Tell the customer they need to improve operations before any work can be done.
B. Log the findings and move forward with presenting possible solutions.
C. Recommend Field Level Validation to ensure users are entering the correct data.
D. Conduct a workshop with stakeholders to align on the current state and build consensus.


D. Conduct a workshop with stakeholders to align on the current state and build consensus.
Explanation:

A UX designer’s role is not only to design solutions, but also to facilitate collaboration and communication among stakeholders and users. A clear, consistent sales process is essential for Salesforce adoption, as it defines the steps and actions that sales representatives need to take to close deals. Without a common understanding of the sales process, the UX designer cannot design a Salesforce solution that meets the needs and expectations of the users and the business. Therefore, the designer should conduct a workshop with stakeholders to align on the current state and build consensus on the desired future state. A workshop is an interactive session where the designer can use various techniques, such as journey mapping, persona creation, user stories, and prioritization, to elicit the pain points, goals, and requirements of the stakeholders and users. A workshop can also help the designer to establish trust and rapport with the participants, and to gain their buy-in andfeedback for the proposed solution12

. References: Salesforce Adoption Strategies | Salesforce Trailhead, 6 Guiding Principles to Maximize Your Salesforce Adoption | Salesforce Admins




Question # 5

The service team at Cloud Kicks has complained about the quantity of list views available, ,making it hard find the relevant ones. In which two ways should their experience be improved? Choose 2 answers
A. Request users to create and share their list views.
B. Share list views to Public Groups and only add relevant users.
C. Remove irrelevant public list views.
D. Recommend using related lists instead of list views.


B. Share list views to Public Groups and only add relevant users.
C. Remove irrelevant public list views.
Explanation:

To improve the experience of the service team at Cloud Kicks, their UX Designer should do the following12:

B. Share list views to Public Groups and only add relevant users. This will help to organize and manage the list views based on the roles and responsibilities of the service team members, and to avoid cluttering their list view menu with unnecessary or irrelevant list views. Public Groups are collections ofusers, roles, or other groups that can be used to share list views, reports, dashboards, and other records3.

C. Remove irrelevant public list views. This will help to reduce the number of list views available, and to make it easier for the service team members to find the relevant ones. Irrelevant public list views are those that are outdated, duplicated, unused, or not applicable to the service team’s needs or goals.

References: List Views - Salesforce Help, Your Complete Guide to Salesforce List Views in Lightning, Public Groups - Salesforce Help, Improve List View Performance - Salesforce



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