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Salesforce User-Experience-Designer Exam Sample Questions

Question # 1

A UX Designer is creating a customer support site in Experience Builder that will be internationalized across 12 different countries. Which two design considerations should be made when planning for this site?

A. Countries may read text in a different (right to left vs. left to right) and layoutswill be to be adjusted.

B. Country flags used as links to adjust languages provide an ideal way to switch between locales or languages for users.

C. Colors may have different contrast rations in some countries and need adjust contrast for proper visibilityby users.

D. Colors may have different culture meanings in different countries, changing the intent of UI elements.

Answer

A. Countries may read text in a different (right to left vs. left to right) and layoutswill be to be adjusted.
D. Colors may have different culture meanings in different countries, changing the intent of UI elements.

Explanation:

The two design considerations that should be made when creating a customer support site in Experience Builder that will be internationalized across 12 different countries are:

Countries may read text in a different direction (right to left vs. left to right) and layouts will need to be adjusted. This is because some languages, such as Arabic and Hebrew, are written from right to left, while others, such as English and French, are written from left to right. This affects not only the text alignment, but also the placement of UI elements, such as buttons, menus, icons, and images. To accommodate different reading directions, the site should use a flexible layout that can be mirrored or flipped based on the language setting. This also follows the principle of designing for accessibility and inclusion, which is one of the learning objectives for the Salesforce User Experience Designer certification12

Colors may have different cultural meanings in different countries, changing the intent of UI elements. This is because colors can convey different emotions, associations, and messages depending on the cultural context. For example, red can mean danger, passion, or luck, depending on the country. Therefore, the site should use colors that are appropriate andrespectful for the target audience, and avoid colors that may be offensive or misleading. This also follows the principle of designing for the user’s context and environment, which is another learning objective for the Salesforce User Experience Designer certification34 References: [Design for Accessibility and Inclusion], [Add Languages to Your Aura Sites], [Design for the User’s Context and Environment], [Color Meanings by Culture]

https://trailhead.salesforce.com/en/content/learn/modules/ux-designer-certification-prep/design-for-accessibility-and-inclusion : 1 : https://trailhead.salesforce.com/en/content/learn/modules/ux-designer-certification-prep/design-for-the-users-context-and-environment : 2 : https://www.w3.org/International/questions/qa-scripts : 3 : https://www.shutterstock.com/blog/color-symbolism-and-meanings-around-the-world : 4

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Question # 2

A UX Designer at Cloud Kicks is having difficulty getting its developers to see why the design changes would improve the user experience. How should the designer help mitigate pushback from developers?

A. Invite them to user testing.

B. Ask a manager or superior to do it.

C. Let them know the designer is the expert.

D. Hand them a print out of the design

Answer

A. Invite them to user testing.

Explanation: Inviting developers to user testing is a good way to help them see the value of the design changes and understand the user needs and pain points. User testing is a method of evaluating a product or service by observing how real users interact with it and collecting feedback. By witnessing the user testing sessions, developers can see how the design changes improve the user experience, such as increasing usability, satisfaction, engagement, or conversion. User testing can also help developers empathize with the users and collaborate better with the designer.

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Question # 3

A UX Designer creates a set of patterns and guidelines for including visual indicators letting a user know which form fields are required. Which Usability Heunstic is being used in this case?

A. Visibility of system status

B. User Control and Freedom

C. Error diagnosis and recovery

Answer

A. Visibility of system status

Explanation: Visibility of system status is the usability heuristic that is being used in this case. Visibility of system status means that the system should always keep users informed about what is going on, through appropriate feedback within reasonable time1. One way to apply this heuristic is to use visual indicators to let users know which form fields are required, such as asterisks, labels, or colors. This helps users to understand the expectations and requirements of the system, and to avoid errors or confusion. By providing clear and timely feedback, the system enhances the user experience and satisfaction.

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Question # 4

Which two resource of the Salesforce Lightning Design System (SLDS) could be used to make custom application look, act, and sound like Salesforce? (Choose 2 answers)

A. Full functional components

B. Blueprints and tokens

C. In-App Guidance

D. Guidelines for voice and tone

Answer

B. Blueprints and tokens
D. Guidelines for voice and tone

Explanation: The Salesforce Lightning Design System (SLDS) is a collection of resources that help you create user interfaces that are consistent with the Salesforce Lightning principles, design language, and best practices. The SLDS resources that could be used to make custom applications look, act, and sound like Salesforce are:

Blueprints and tokens: Blueprints are ready-to-use HTML and CSS UI elements that provide the foundation for Salesforce experience development. Tokens are visual design values and attributes that ensure branding and UI consistency at scale. By using blueprints and tokens, you can create custom components that follow the SLDS design standards and patterns.

Guidelines for voice and tone: Voice and tone guidelines help you write clear, concise, and consistent content that reflects the Salesforce brand personality and values. By using voice and tone guidelines, you can create custom applications that communicate effectively and respectfully with your users.

The SLDS resources that are not relevant to make custom applications look, act, and sound like Salesforce are:

Full functional components: Full functional components are pre-built Lightning components that provide out-of-the-box functionality and interactivity. They are not part of the SLDS, but rather part of the Lightning Component Library. You can use full functional components to speed up your development process, but they are not necessary to make custom applications look, act, and sound like Salesforce.

In-App Guidance: In-App Guidance is a feature that allows you to create and deliver contextual help and training to your users within your application. It is not part of the SLDS, but rather part of the Salesforce Platform. You can use In-App Guidance to enhance your user experience and adoption, but it is not essential to make custom applications look, act, and sound like Salesforce.

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Question # 5

Cloud Kicks (CK) has identified that its individual agents send out messaging and communication that is often not aligned with the company's overall branding and communication style. Which Salesforce solutions should be implemented to help CK deliver consistently branded content at every touchpoint?

A. A Distributed Marketing and Journey Builder

B. Email Builder and Customer 360

C. Service Cloud and Letterhead

Answer

A. A Distributed Marketing and Journey Builder

Explanation:

The best Salesforce solutions for Cloud Kicks to deliver consistently branded content at every touchpoint are Distributed Marketing and Journey Builder. Distributed Marketing allows individual agents to send personalized and compliant messages to their customers, using pre-approved templates and content created by the corporate marketing team1. Journey Builder enables the marketing team to design and automate customer journeys across channels and devices, using data and analytics to optimize the customer experience2. Email Builder and Customer 360 (B) are not sufficient to ensure consistent branding and communication, as they only cover email marketing and customer data integration, respectively. Service Cloud and Letterhead © are also not the best solutions, as they only focus on customer service and email formatting, respectively.

References:

Distributed Marketing | Salesforce

Journey Builder | Salesforce

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